Daimler Mobility Services’ taxi booking App MyTaxi and UK’s Hailo are getting into a merger.
MyTaxi app was started in 2009 in Hamburg by startup ‘Intelligent Apps GmbH’ and was acquired by Daimler Mobility Services in 2014. Hailo on the other hand started its operations towards the end of 2011. Hailo was founded by three taxi drivers and three internet entrepreneurs.
The companies will merge and will operate under ‘MyTaxi’ brand.
Recent times have seen brands like GM, Toyota and Volkswagen getting their hands on the ride sharing platforms.
Automobile players are keeping a close eye on the developments and growth of taxi hailing / ride sharing apps. The market dynamics are changing and everyone is agile to make sure that they are not left out of the race.
Vijay Krishna C V, Quiziebee