Leading cycling brand Track and Trail, a division of TI Cycles,launched its cycling cafe – Coffee and Cycles in Bengaluru.
Coffee and Cycles, located at Koramangala was launched by mountain biking icon Hans Rey.
The concept behind Coffee and Cycles is to redefine the cycling scenario by merging lifestyle and bicycles.
Through Coffee and Cycles, Track and Trail seeks to offer its customers a place to view and buy international bicycles and also create a live forum for like minded people to meet and share their passion for the ride.
Besides serving as a hub for cycling enthusiasts to know about upcoming rides and cyclothons in the city, cycling trends, Coffee and Cycles will be a ‘hang out’ place to catch up with fellow riders, guests like Hans Rey, and team GT veterans, as they sip their coffee and wait for their bikes to get spruced up at the in-store service deck.
Rajesh Mani, GM – Marketing, TI Cycles of India said, “We, at TI Cycles, are proud to be the first Indian company to launch a brand concept store like Coffee and Cycles in India which will provide a meeting point for cycling enthusiasts and veterans to come together and share their experiences, expertise and explorations.”
Hans Rey, said, “Coffee and Cycles is a brilliant concept and will provide an excellent forum for cycling enthusiasts to connect with each other on a regular basis. There’s nothing quite like a blend of Bicycles, Coffee and Conversation to rev up and enjoy the ride.”