‘Change is the Only Constant In Life’ – Airtel has changed its logo and positioning to address a global market. The logo has been designed by ‘Brand Union’ – a London based agency. The positioning ‘get closer to what you love’ has been done by JWT.
This is what Airtel has to tell about the new logo “our new international identity has been specially crafted to appeal to a more dynamic & demanding audience. at the same time, it retains the core elements of what has made our brand a market leader.
our unique symbol is an interpretation of the ‘a’ in airtel. the curved shape & the gentle highlights on the red color make it warm & inviting, almost as if it were a living object. it represents a dynamic force of unparalleled energy that brings us and our customers closer.Our specially designed logo type is modern, vibrant & friendly. it signals our resolve to be accessible, while the use of all lowercase is our recognition for the need for humility.Red is part of our heritage. it is the color of energy & passion that expresses the dynamism that has made airtel the success it is today, in india, and now on the global stage.”