Sports brand licensing company Amigo Sports has entered into a multi year exclusive licensing agreement with Global Brands Group, the master licensee of the Fifa brand globally, for manufacture, multi-channel distribution and retailing of official Fifa merchandise across India.
Amigo Sports is promoted by businessmen Sanjiv Mehta, Shrinivas Dempo, and Gautam Khandelwal.
Amigo Sports Pvt. Ltd. will be setting up Fifa official stores across India, the first of which will come up in the Palladium Mall and Oberoi Mall followed by other stores across the country. The company has also officially launched Fifa Collections in India.