Eyeing youngsters as the key market for its new energy drink ‘Burn’, beverage major Coca- Cola today rolled out a concept car, designed by auto stylist Dilip Chhabria, for driving the new brand’s visibility.
The car would be travel to nightclubs and other joints frequented by youngsters in Delhi, Mumbai and Bangalore as part of the promotion drive.
Burn is a two-year-old brand from the Coca-Cola portfolio and is present in over 76 countries. It will be priced at Rs. 75 for every 250 ml can