NourishCo, the JV between Tata Global Beverages and PepsiCo India has launched Tata Water Plus – the only water of its kind in India. Priced at Rs. 16 for a 750ml PET bottle, Tata Water Plus is nutritionally rich and goes beyond quenching thirst to promoting everyday good health. It looks and tastes like normal water but with the added goodness of nutrients that are bio-available. This means that these nutritional inputs are in a form that can be easily absorbed by the body. In its launch phase, Tata Water Plus will be available in two variants – Zinc and Chromium. These elements are known to strengthen immunity and improve overall health respectively. Tamil Nadu will be the first market where the product will be rolled out, covering 20 towns such as Coimbatore, Salem, Madurai amongst others. Developed in collaboration with international scientists and Indian nutrition experts by Tata Global Beverages Limited, Tata Water Plus represents the larger mission of mitigating nutritional gaps in the average Indian.